A report published by Proficient Market Insights predicts the global affiliate marketing industry to grow to a market size of $27.78B by 2027 at a compound annual growth rate of 9.89%. In this post, we list the top affiliate marketing statistics brands and publishers alike can use to optimize their marketing strategies. Know your customer (KYC) Success in affiliate marketing comes from choosing the right products to promote, building a strong online presence, engaging your audience, and continuously optimizing your strategies. It’s also important to stay updated on industry trends and adjust your approach accordingly.

74% of influencers receive compensation from brands via discount codes or affiliate links

Online Affiliate Marketing Managers manage online affiliate marketing programs for their organization. Their responsibilities typically include conducting research and creating programs, and managing existing campaigns to ensure they increase company profits and customer loyalty. They also tend to handle online media content, execute eCommerce programs, and provide promotional crypto trading bot affiliate support to affiliate marketing programs.

Approx. 113,000+ companies participate in affiliate marketing globally

This stresses the effectiveness and dependability of affiliate marketing. The interest in the term “affiliate marketing.” is around 50% as of October 2024. Affiliate marketing is https://www.xcritical.com/ booming, with the industry now valued at $27.8 billion and continuing to grow at an impressive pace. While the explosion of AI will force marketers to adapt and stay relevant, tech-savvy and willing to learn have a golden opportunity to rise to the top of this lucrative industry. Almost everyone is using the internet to guide their purchase decisions, and most of those online consumers visit affiliate websites before making a purchase.

98% of consumers consider reviews as very important when making purchasing decisions.

The fashion industry makes up about 25% of all affiliate program accounts. Other popular niches include hobbies, travel, gaming, technology, sports, personal finance, and pet care. Affiliate marketing is not just used at one stage of the customer funnel. While 83% target those discovering the brand, 79% target potential buyers during the conversion or purchasing phase.

• A percentage of the sale will be credited to your account if someone purchases a product after visiting your website/blog.
• Affiliates can leverage the influence of these people to promote products or services and tap into their audience for increased sales and brand exposure.
• According to Pew Research, more smartphone users buy products sold by affiliate marketers.
• Grow your affiliate income with affiliate conversion tracking in tools like Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and more.
• The affiliate marketing world stands at the precipice of a transformative era.

About 24.46% of affiliate marketers search for affiliate programs on the company’s website.

Nowadays there are eCommerce website builders that very much simplify the process. Nearly half of these services/companies (4,500) are based in North America, followed by APAC (2,300), Europe (1,900), and Africa (900). By 2023, it is estimated that global spending will increase to $14.3 billion, and rise further to $15.7 billion in 2024. Get smart tips on how to implement and optimize affiliate code to maximize its impact. Moreover, the rise of artificial intelligence (AI) has given affiliates advanced tools, changing the way they operate.

According to BloggingX, 65% of merchants report an annual affiliate marketing revenue of up to 20%. This trend shows that the vast majority of affiliate marketers are happy with the fruits of their investment. According to Get Cake, 79 % of marketers use affiliate marketing to engage existing customers. Statistics from the same source further show that 83% of affiliate marketers also use it to increase overall brand awareness. Affiliate marketing is the go-to place for marketers looking to boost their online purchases and improve their conversions. Below are some affiliate networks with the largest number of partner merchants and publishers.

If you are considering trying this strategy but are worried about going back through your old posts and adding links, you will need a tool like Tasty Links. This plugin lets marketers automatically add links to specific keywords. They will also help you readjust your marketing strategy to make the most out of the industry. Firstly, ensure the objectives of your influencer campaigns are clearly defined. Secondly, ensure you develop a good relationship with the influencers you are working with.

The future of affiliate marketing is inextricably linked to the internet market in the United States. According to available statistics, the United States has the largest share of worldwide affiliate marketing, accounting for 39%. The United Kingdom comes in second with 15%, followed by Germany with 11%. It’s vital to understand that the revenue of different sorts of marketers fluctuates significantly.

In the affiliate world, SaaS affiliate marketing stands out, offering good commissions between 20-70% (although it varies with different products). Affiliate programs now make up 16% of online orders in the United States as of May 19, 2023, showing how much impact affiliate marketing has on online shopping trends. Data shows affiliate marketing channels now influence 16% of US e-commerce transactions, highlighting the growing impact of partnership-based revenue models. Latest affiliate marketing statistics reveal that the affiliate industry has surged to $15.7 billion in 2023, with market analysis projecting remarkable expansion to $36.9 billion by 2030.

Employment covers the total number of full-time and part-time employees on the payroll at the end of the U.S. affiliate’s fiscal year. In making such adjustments, I’ve noticed a virtuous circle of growth is developing within the industry that points to a more expansive future. In 2000, my company launched into what was effectively a cottage industry. The sector was small and nascent but packed with talented, passionate people. While today’s profession bears few similarities, the spirit of creativity and invention remains. In the U.S. there were a total of 412.6K search visits in the same time period.

This shows that social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others, are channels to reach out to and engage with potential consumers. These affiliate marketing statistics show that the U.S. is fast growing in adopting affiliate marketing. Businesses in the US are investing a significant amount of money in affiliate marketing as part of their marketing budgets. This indicates the increasing importance of the affiliate marketing industry in the overall marketing landscape. Over the years, affiliate marketing has evolved to become an intricate part of marketing.

Affiliate marketing has secured its place as a multi-billion dollar global industry. The industry is worth an estimated $12B and is projected to continue growing each year. That figure is three times what affiliate marketing was worth in 2015. Many believe affiliate marketing is a get-rich-quick scheme that starts paying out immediately.

A hybrid of cost-per-click, cost-per-lead, tenancies and other rewards can be combined to better reflect an individual partner’s value. To learn more about using Similarweb to monitor your affiliate performance, schedule a demo of Digital Marketing Intelligence and Referral and Affiliate Research today. Apps like Siri and Alexa were considered a novelty when they were first introduced. However, as smart homes emerge, the use of voice-assisted technology has also increased. Publishers act as the connection point between advertisers and their audiences and generally keep on top of recent consumer trends. According to PayScale, the average base salary for an Online Affiliate Marketing Manager is $61,748, not including benefits, bonuses, profit sharing, or commissions.

In the book “Affiliate Marketing Success,” some secrets to becoming a successful affiliate marketer were mentioned. Email and Social media marketing are some of the primary strategies affiliate marketers use. These strategies play a vital role in how profitable their passive income strategy becomes. To be successful at this, one has to generate search interest to create a demand for the product they are marketing. According to the book “Kickstart Your Own Affiliate Marketing Business,” affiliate marketing is a complicated channel. It generates a whopping 5% to 25% online sales for some of the world’s biggest brands.